Twitter Users Can Now Enjoy Music Via Moments

Audio cards from SoundCloud are now compatible with Moments and users can enjoy their playlist on Twitter Moments.

Twitter is making its service, moments even more attractive than before. Users now have the option of listening to music via the service and enjoy their playlists when they are using the micro blogging platform. Audio cards from SoundCloud are now compatible with Moments, enabling users to make their own ‘tweetable’ playlist.

Tweets on the social media network will have a musical sound of their own; the social media giant does not just give a voice to users around the world but even music. Users can even share their playlists and tracks enjoyed by them on their accounts. The music platform, SoundCloud, made an announcement of this feature in collaboration with the company through a blog post that said, people will be able to hear more music thanks to this addition on ‘Moments’. The tweets will have embedded audio cards in order for users to listen to music.

This addition of audio cards by Twitter Inc. works perfectly well in the Moments interface for users making it easier for even the ones who do not know how this format works. SoundCloud is a huge music platform with approximately 125 million sound tracks, thus users will have a wide variety of options. This is amazing news for high profile singers and bands that publicize their music on the social media platform to inform their fans about the new albums. They can now even give a demo and add tracks in their tweets taking publicity to completely new level.

Support is available of audio cards for SoundCloud since 2014, but with this recent Moments development makes things even better. This is a great strategy by Jack Dorsey to make the platform as trendy, entertaining, and catchy as possible so that inactive users return to the platform. It wants to grow its user base, which has reportedly been a massive problem. It failed to keep its music app entertaining and fun, thus this addition is more than an appropriate effort.

Twitter music application faced many problems when it was introduced. This might have made it realize that updating the application is not a solution. Instead, coming up with an entirely new idea and platform must be the key.

In order to try out this new feature, users can go their accounts from today onwards but not so fast, they will first have to make their own playlists. Users can even recommend music to their friends on the social media platform, helping the company get into the music world this time.

Twitter Is Capturing Wider Audience For Its Ads Including Inactive Users

Twitter finds another way of generating money, showing ads to even users who do not log in frequently, which is a new way of dealing with user growth.

Twitter has a change of plans to help it generate money from its loss instead. It is going to do this with the help of advertisements, showing them to users who do not log in frequently and are logged out (almost 500 million people). The announcement of making this its business strategy was made on Thursday. This will be the first time ever the social media company is going to make money apart from its active 320 million users. This might even solve the problem of user growth it has faced for a very long time.

Some of the user of Twitter Inc. long in as less as one every month yet they still see the tweets without logging in by clicking a tweet the see on the internet or it is either emailed to them. The business is now going to capture this 500 million of users market through ads. This is very good news for the investors and a good thing for the company too. It is also satisfying for advertisers who previously were optimistic about the low number of users it has in comparison to Snapchat, Instagram, and Facebook.

The social media network has argued for a very long time that its users exceed 320 million but they do not log in frequently. The social organization has expectations of generating money from inactive users at half the rate of monetization from its users who are active. The organization also said that it has started showing ads to some of the normal viewers as soon as they click on a tweets link or simply visit another user’s profile.

Around 60 advertisers are participating in this move, present in the prompted tweets in Japan, Britain, Japan and many other major countries. The social media advertising business’s chief operating officer, Adam Bain said, “What we are launching is a way for marketers to target more of Twitter’s total audience than they have ever had before. We are looking to make sure advertisers’ return on investment is as strong for marketers for these logged-out users as it is for logged-in users. It can contribute to the overall experience and we’re making sure they’re not display ads, not products that takeover the user experience.”

It seems that the CEO, Jack Dorsey has finally found the best way to generate profit out of the organization from the inactive users, making them of use instead of a major problem and looking for ways to keep them entertained which the company was trying very hard to do. The ads are going to be on the desktop website of the company in the beginning. Wall Street also sees high potential in this recent development and the shares of the business have gone up by 7% after the announcement. The social media platform is definitely looking for different ways to attract marketers.

TWTR stock closed at $25.94, going green by 6.71% on December 11.