Google has decided to tweak its ads layout of the search bar.
Alphabet Inc. is one of those companies that are always making changes to its structure and outlook. The company recently reported that it will alter the mechanism of its advertisements and will change the way ads are displayed on the searches done via desktop.
The search engine giant has decided that it will remove the ads from right hand side of the search results and will now put them on the bottom and top layer of the page. The news was initially revealed by The SEM Post however, it got weightage when the tech giant itself confirmed about the move.
It is a common observation that all ads present on Google surface all over the page. This means they are scattered on the bottom, top, right hand side depending upon the nature of the query. By coming up with this change the company will assure that the sidebar remains devoted for the Product Listing Ads.
The initiative taken by the company seems to be strategic since distribution of ads all over the page caused distraction amongst Google users. Following a designated pattern that will remain unanimous throughout will actually help to create uniformity on the platform which symbolizes consistency.
However, the ads present on the right hand side are now being removed for all the relevant queries but a fourth ad (which will be additional) will now be placed on top of the page. It needs to be noted here that the condition only implies on the lucrative searches such as insurance of hotels and cars etc.
The company gave a statement to The Verge according to which, "We’ve been testing this layout for a long time so some people might see it on a very small number of commercial queries.” They further added, "We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers."
Another important thing that needs to be noted is that the change made by the company is global and will be implemented on all the languages.
GOOG governs its major revenue stream via advertisements, thus ads play an important in the company’s operation. Making changes to the way it operates creates more room for the company to experiment and come up with the best possible offering for its diversified clientele. By removing the ads from the right side will add another layer of depth in the outlook of the searches which will be attractive.
Another thing that the company has rightfully done is place a fourth ad on the top. Moreover, tey have also mentioned that this particular ad will be lucrative which clearly indicates that the purpose of this advertisement is to intrigue the user. The strategy deployed by Google is quite intriguing and will help them in making the page look cleaner. However, if this doesn’t work out then they can always improvise in the times to come.
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