McDonald Introduces Beer In South Korea

The popular combo of burger and beer is likely to hit South Korea.

Ever since McDonald’s Corporation has trod on the path of success, nothing seems to go wrong for it. From introducing All Day Breakfast Menu to improving the quality of the burgers, the world’s largest chain of fast food has made sure to bolster the sales. The new addition in its “turnaround” mission is its plan to introduce beers in its South Korean franchise.

On Sunday, the $109 billion organization stated that, outside of Seoul, it intends to serve hamburgers and “draft beer” in Seongnam situated in Gyeonggi Province. The draft beer has already been running popularly in France and Germany. If the proposed venture turned out to be successful then the most popular hamburger chain will move its business of serving beers in its outlets to the areas of Gangnam and Sinchon which are likely to attract a lot of young consumers to the outlet as for the young people in Seoul the abovementioned areas are quite popular.

Just when “limited breakfast hours” barred the sales of the organization, the multinational restaurant chain introduced the “All Day Breakfast Menu” to retain its consumers. Similarly, when the percentage of Korean teenage shoppers significantly declined the company decided to bring up an addition in the menu which might lure the teenage –in the legal age –consumers. 

This new step of the organization raises a lot of questions including whether the beer is likely to be introduced in the Golden Arches U.S. outlets? Over the passage of last two years, a larger number of changes have been introduced by the company in the franchisees across the America and the innovations have been proved to be beneficial for the company as recently the company has declared substantial increase in its sales.   

In the U.S., the largest fast food restaurant organization doesn’t provide alcohol. Many people have commented that if the organization adds beer in the menu at the U.S. outlets it will attract a lot of customers and the sales will soars. Few McDonald rivals including, Burger King Whopper Bar, Chipotle, Sonic, and Taco Bell serve alcohols in their selective outlets.

The chief deterrent for the Golden Arches regarding the introduction of beer is the drinking age limit of the country. In U.S., the minimum drinking age is 21 and the working staff at the outlets is under the age limit. Moreover, some laws allow the consumption of alcohol at the age of 18 but not all forms of it. Therefore, getting the license for the sale of alcohol will not be convenient.  

The combination of burgers and beers is very popular. But for now, the European and Asian McDonald’s consumers may satisfy their taste buds with the combo!

At the market which closed on Friday, McDonald’s Corporation stock stood at a price of $117.6. The 52 week range of the stock is $87.5 to $124.83.