Alibaba Group Holding has been issued several warning from the US Trade Group to look into its counterfeit goods issue. It is believed that the online retailer is accused of fakes on its multiple online marketplaces and has been instructed to eliminate them at its earliest. The last warning was issued a couple of months ago where luxury brand owners raised concerns regarding the sales of fake goods of the same products at lower rates on the platform. The luxury brands asked the trade group officials to inspect and take further action to eliminate fake goods.
Since the last warning, Alibaba Group and its founder Jack Ma assured that they would be changing strategies and checking methods in order to remove counterfeited goods from its online retail platforms, including Alibaba.com and Taobao Marketplace. Despite of that, the luxury brand owners complained and got another warning issued to the Chinese tech giant over fake goods.
The US Trade Representatives previously urged the US government to add Alibaba in the notorious list of fakes but it refused this time to add itself. The Group believes that the company must get another chance to try removing counterfeits from its marketplaces.
Alibaba.com and Taobao Marketplace were previously banned in the region but they were recently removed in 2009 and 2012 respectively. The company realizes how significant the US market is and due to little or no presence in the region, it does not want to be completely banned again in the United States. Therefore, for that matter, the online retailer has hired a former Apple investigator who would help the company to battle counterfeit goods.
According to Tech Crunch, Matthew Bassiur will be saying goodbye to his current job at Pfizer as Vice President of Deputy Chief Security Officer. He is now set to become the Vice President of Global Intellectual Property Enforcement at Alibaba. The recruitment will be effective from January 1.
The firm avoided a place in the US government’s notorious list for counterfeited goods. Regardless of taking high security measures previously, it is still one of the major problems for the business. Forbes reported, “Alibaba has sophisticated software and a 2,000-strong team focused on shutting down shop owners peddling fraudulent goods, but Alibaba does also allow many Chinese sellers to continue to make money from selling fake items, so there’s a compromise.”
All eyes are on the new recruitment now to see how he takes this new challenge in his career.
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