Twitter Is Capturing Wider Audience For Its Ads Including Inactive Users

Twitter finds another way of generating money, showing ads to even users who do not log in frequently, which is a new way of dealing with user growth.

Twitter has a change of plans to help it generate money from its loss instead. It is going to do this with the help of advertisements, showing them to users who do not log in frequently and are logged out (almost 500 million people). The announcement of making this its business strategy was made on Thursday. This will be the first time ever the social media company is going to make money apart from its active 320 million users. This might even solve the problem of user growth it has faced for a very long time.

Some of the user of Twitter Inc. long in as less as one every month yet they still see the tweets without logging in by clicking a tweet the see on the internet or it is either emailed to them. The business is now going to capture this 500 million of users market through ads. This is very good news for the investors and a good thing for the company too. It is also satisfying for advertisers who previously were optimistic about the low number of users it has in comparison to Snapchat, Instagram, and Facebook.

The social media network has argued for a very long time that its users exceed 320 million but they do not log in frequently. The social organization has expectations of generating money from inactive users at half the rate of monetization from its users who are active. The organization also said that it has started showing ads to some of the normal viewers as soon as they click on a tweets link or simply visit another user’s profile.

Around 60 advertisers are participating in this move, present in the prompted tweets in Japan, Britain, Japan and many other major countries. The social media advertising business’s chief operating officer, Adam Bain said, “What we are launching is a way for marketers to target more of Twitter’s total audience than they have ever had before. We are looking to make sure advertisers’ return on investment is as strong for marketers for these logged-out users as it is for logged-in users. It can contribute to the overall experience and we’re making sure they’re not display ads, not products that takeover the user experience.”

It seems that the CEO, Jack Dorsey has finally found the best way to generate profit out of the organization from the inactive users, making them of use instead of a major problem and looking for ways to keep them entertained which the company was trying very hard to do. The ads are going to be on the desktop website of the company in the beginning. Wall Street also sees high potential in this recent development and the shares of the business have gone up by 7% after the announcement. The social media platform is definitely looking for different ways to attract marketers.

TWTR stock closed at $25.94, going green by 6.71% on December 11.