Instagram all set to compete Twitter and Snapchat with its curated video only feed.
The social media war is getting intense time after time. It will not be wrong to say that the competition is getting stiffer as users are seeing new types of social media platform every now and then which are looking to make an impact on the industry. Twitter Inc. has remained as one of the giants in this industry as well as the most preferred social media website recently. However, it faced immense competition from the likes of Snapchat, Instagram, and WhatsApp. Facebook is comfortably sitting at the top with no worries at all.
Twitter is only second to Facebook in the social media network industry. The company tries hard to sustain its business but the stiff competition from the new and established forums is making it hard for the micro blogging website. In recent times, it has gone from major leadership changes to business strategy changes but nothing has worked so far. The user growth has stalled which is worrying for the company officials. Meanwhile Instagram and Snapchat are doing wonders on their own. According to a research, teens prefer these two platforms more when compared to Facebook.
Hence, this has put more concerns on the future of Twitter. Instagram is now all ready to beef up this competition. According to the sources, the photo sharing app will soon be rolling out its latest update after being aspired from the other two platforms. Now the Instagram users will be able to see ‘curated’ content streams for popular specific events such as Halloween etc.
According to the spokesperson who told about this new feature to Re/Code in an email, stated, “This is a new way to experience events and big moments, as they happen, through the eyes of the Instagram community. This is just the start for these kinds of curations.”
Re/Code explained that on the night of Halloween, an option was devised on the feed named ‘Watch Halloween’s Best Videos’. By tapping on this option, user was directed to a new feed where videos of Halloweens from different users as well as curated by Instagram employees were there. The objective of the company is now to make this platform popular among all the popular events and happenings.
Twitter surely feels threatened by this move as gradually the charm of the micro blogging website is fading away. It is trying hard to stay in the competition as well as in the business.
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