The Story Of Twitter Moments

Here is how Forbes explained why Twitter came into being and what is its purpose.

It has been a tough year for Twitter Inc. as it did not only post poor results but did not improve its business at all. The company’s user growth is stalled as well as the monthly active users are declining which is worrying the shareholders and investors. A few months ago, the company was on its verge to launch one of its most anticipated products, Project Lighting, which is also known as Moments. During that time, Moments was a win win situation for the social media network.

Analysts and professionals claimed that it will prove to be a game changer for the company in the coming times. Twitter is not only battling in the market to compete against Facebook but now it has to do well so that it can lure more users on its platform that are currently preferring the likes of Snapchat, Instagram, and WhatsApp as their normal routine social media network. Moments was said to be not only improve and increase the user growth but make things attractive for the existing users as well.

As Forbes reported, “If Twitter’s primary challenge has been to simplify discovery of its rich content and become more relevant for novice and non-users, then Moments takes a critical first step forward in that mission.” The social media website was created for this purpose only however ever since its inception it has not been used for the purpose it was created for. And this annoys the old investors that have been with the company from the time it was not public.

Facebook generates most of its revenues from advertising and when Twitter tried to boost advertising and marketing on its platform, it miserably failed as no big name advertisers and marketers chose Twitter to do business. But gradually, this has changed. Several businesses and brands are now looking to promote in order to extend their reach and presence throughout the social media.

Twitter has been a victim of immense criticism recently because of lack of its product direction. Everyone uses Twitter the way they want to use it. Hence all the virtual happenings that take place across the globe is actually reported on Twitter first in comparison to other social platforms. Forbes wrote “For brands, the opportunity is to start rethinking their approach to media publishers.  As curation becomes increasingly central to news delivery, brands should pay close attention to trending stories and topics that align with the most influential curators such as Twitter.”