Twitter Will Have To Keep On Innovating In Order To Sustain

Twitter new products and tools are currently saving the company's future in the market.

Twitter believes in innovation and keeps on experimenting on its product. However, the company will have to keep on bringing innovation in order to survive in the tough social media industry. Twitter stocks faced a major downfall in the third quarter of this fiscal year by more than 45 percent. For over many months, the company has failed to meet the analysts’ expectations when it comes to user growth. It has been completely stalled and the micro blogging website is worried about it.

Therefore Twitter Inc. is finding it difficult to attract new users on its website as well as increase the engagement on the platform for the existing users. This has been one of the toughest challenges for the company as its business depends on its users. Hence, revenues in the future will be affected if this performance continues. Twitter decided to reorganize itself and made major changes in its leadership management which saw Jack Dorsey being named as the new CEO of the company as well as changes in the work force where the company lay off as many as 8 percent of the total work force.

According to Forbes, the company is relying on Jack Dorsey to change the fate. Forbes wrote, “We believe innovative feature and offerings to drive user engagement and attract new users will be the key factor for Twitter’s future growth.”

A couple of months back, the company introduced Moments which was said to be the game changer but it could not live up to the expectations. The social network is said to be bringing real time news and breaking news and updates for its customers however no one currently follows the real objective for which the social media website was created. It has been introducing features and analytics tool in order to not only bring users but the marketers and advertisers as well.

Analysts believe that the company is capable to bring in and cross the 100 million users’ mark within the United States and 400 million users’ mark internationally by the end of 2020.

The social media network is updating its other products as well such as Vine and Periscope in order to bring engagement through those platforms. It recently added Highlights on Android Polls as a new feature. Hence, Twitter will never stop innovating and keep on bringing new products, features, and tools in order to sustain in the market. As of now, the teens do not prefer twitter as much as they prefer other social media platforms.