Amazon And Flipkart To Compete In The Indian Market

Amazon is expanding its reach in the Indian market to directly compete against the local players.

 Two of the biggest online retailers in the retail industry are planning to expand their global footprints in India. India is one of the rising nations which is adopting the notion of online shopping. Alibaba Group Holding and Amazon Inc. are currently exploring options to expand their reach in the Indian e-commerce market and both online retailers have different approaches to do it. Amazon launched its online marketplace platform for the Indian online shoppers in 2013 and since then it has had a positive impact in the market.

Alibaba is making deals and acquisitions to improve its market position in the region. It already holds stake in Snapdeal and PayTM. On the other hand, Amazon is improving the presence of its e-commerce platform in the industry. The company directly competes with the local established businesses such as Flipkart and Snapdeal and internet rival Alibaba. India has a fairly nascent e-commerce market the online retailers will go head to head for the big market share. After United States and China, there is no doubt in the fact that the Indians are looking to make the nation the next big e-commerce field for all local and international companies.

Sources suggest that the valuations of the Indian e-commerce industry might have been ahead of its present reality. Analysts at Morgan Stanley wrote down on a fund regarding its stake in Flipkart which is of more than a quarter. it is believed that it is a massive $25 billion market which is growing at a fast pace and grows at an impressive rate of 40 percent annually irrespective of the fact that it is still considered ‘virgin’ territory.

According to the owner of an Indian start up Quickr, which is backed by EBay, said “We are trying to make it as easy as buying something new. Instead of the Western ‘we’ll connect you and you go figure the rest’ approach to classifieds, we Indian-ized it.”

The e-commerce market is a mutual attraction for the local players as well as the likes of Amazon. This is because that the China and United States are currently staked out by numerous operators. The online retailer is determined to expand its business and services in the region. It realizes the significance of a market which is also the highest population of the world. And the progress at which the company is developing, it is a matter of time that it offers shopping services to most countries in the world.